Sales optimisation For sales teams and founders

We work across your entire sales process to increase growth at lower costs.

Businesses trusted
10+
Clients acquired for them
500+
AntlerAUS 16 Cohort

Where it leaks

Every stage loses revenue. Most of it is fixable.

Lead generation, nurturing, meetings, closing. Something falls out at each one, and what falls out is usually the same handful of things.

  • Your mail is sent to spam
  • You are targeting the wrong people
  • Your list was bought, not built
  • Nobody has written down what a good account looks like
  • Your first line reads like a template
  • One channel is doing all the work
  • Your replies read as AI slop
  • Nobody follows up after the second email
  • The lead goes cold between the reply and the calendar
  • Interested leads are never worked again
  • Your profile and your site say different things
  • Enquiries have to be chased, because none arrive on their own
  • Your pitch is not persuasive
  • Your sales team does not present well
  • The deck raises questions it cannot answer
  • Nobody has an answer to the hard question
  • The price lands before the cost of doing nothing
  • Every rep tells the story a different way
  • You are making the wrong offer
  • The call ends on “I’ll send a proposal through”
  • There is no date, and nothing a date decides
  • The person who signs was never in the room
  • The proposal goes quiet and nobody asks why
  • Pushback gets agreed with, then worked around

22%

of what went in comes out signed.

The shape of a funnel, not a measurement. Select a stage to see everything that falls out of it.

Tell us where yours leaks

Our process

We work the whole process, not a piece of it.

We find where the money is actually leaking and what each leak costs, then fix the biggest one first. Four lines of work cover the whole run, and each is quoted on its own, so the call starts with which one you came for.

  1. 01Find the leverage

    The pipeline walked stage by stage, and a number put against each leak: what it is costing you, not how bad it looks. That number sets the order of the work.

  2. 02Fix it in that order

    The biggest number first, with whichever of the four lines below that leak needs. Then the same walk-through again, so the change is shown rather than claimed.

The four lines we fix with

First contact

  1. Lead generation01Lead generationInbound and outbound: the right accounts, reached in a way they answer.
  2. Nurturing02Funnel optimisationFewer people falling out between the first reply and the meeting.
  3. Meetings03Meeting materials and pitchesA deck that makes the same argument your best answers make.
  4. Closing04Sales trainingOther agencies normally leave you with the fancy funnel. We train your team to make it convert.

Signature

01 · Lead generation

Inbound and outbound: the right accounts, reached in a way they answer.

Two runs at once. They find you: search, AI engine optimisation and a profile that says what your site says. And you reach them: who buys written down, the lists built to that definition rather than bought, then outreach in two channels carrying proof from the last client.

How it runs, both ways at once

InboundThey find you

  1. 01

    Found in search

    The pages a buyer lands on when they search the problem, not your product name.

  2. 02

    Named by the AI answers

    Q&A content written to be quoted, so ChatGPT, Perplexity and Google's AI answers name you when a buyer asks them.

  3. 03

    The profile they check

    The LinkedIn presence and the business profile a buyer reads before they reply, saying the same thing your site does.

  4. 04

    Enquiries arrive

    Without being chased, into the same list the outbound run feeds.

OutboundYou reach them

  1. 01

    The ICP, written down

    The accounts, the titles, and what they already pay to have the problem.

  2. 02

    Lists built to it

    Built to that definition rather than bought, then checked back against it.

  3. 03

    Split with AI

    The leads worth a person's time separated from the leads worth a sequence.

  4. 04

    Hybrid outreach

    Two channels at once, email and LinkedIn, each carrying proof from the last client.

  5. 05

    Replies worked

    Answered the day they land, and the accounts that went quiet worked again.

What you get

  • The pages and the Q&A content written to be quoted, so search and the AI answers name you when a buyer asks, benchmarked against your competitors
  • The LinkedIn presence and the business profile, saying what your site says
  • The ICP written down: the accounts, the titles, and what they already pay for the problem
  • The lists, built to that definition and split into high- and mid-value
  • The sequences, in two channels, email and LinkedIn, with the social proof that lifts replies
  • The reply handling, so an interested lead never sits over a weekend

02 · Funnel optimisation

Covers Nurturing

Fewer people falling out between the first reply and the meeting.

An audit of where the pipeline leaks and what each leak costs, then the fixes: nurturing that reads as a person rather than a machine, follow-up that still happens after the second email, and the gap between an interested reply and a time in the diary closed.

How it runs

  1. 01

    The audit

    The pipeline walked stage by stage, with where it leaks and what falls out.

  2. 02

    The leaks costed

    Each drop-off put against a number, so the order of work is not a matter of taste.

  3. 03

    The gap to the calendar

    The lead that replies and then goes cold before there is a time in the diary, worked until there is one.

  4. 04

    Nurturing automated

    Outbound and follow-up written to read as a person, not as a machine.

  5. 05

    Measured again

    The same walk-through, so the fix is shown rather than claimed.

What you get

  • An audit of the pipeline, stage by stage, with where it leaks and what each leak is costing
  • Automated outbound and nurturing, written to read as a person
  • The follow-up sequence for a lead that goes quiet, and the trigger that starts it

03 · Meeting materials and pitches

Covers Meetings

A deck that makes the same argument your best answers make.

Most decks raise the questions they cannot answer, and answer them on the wrong slide. The order changes so the cost lands before the ask, and every slide comes down to one claim and the number behind it.

How it runs

  1. 01

    The deck as you send it

    Read against the questions it raises and the ones it never answers.

  2. 02

    The running order rebuilt

    The cost of doing nothing lands before the ask, not after it.

  3. 03

    One claim a slide

    Every slide cut back to one claim and the number behind it.

  4. 04

    The slides redesigned

    Built so the argument survives being read with nobody in the room.

  5. 05

    The same thing in market

    Launch and UGC content that makes the argument outside the meeting.

What you get

  • The running order rebuilt so the cost lands before the ask
  • Every slide cut back to one claim and the number behind it
  • The slides redesigned, and the last one naming the next step
  • Launch and UGC content that says the same thing in market

On the record

$XX,XXX

In deals closed

Who rebuilds it

Previously investment bankers at UBS and Deutsche Bank.

  • UBS
  • Deutsche Bank

What a rebuild looks like

Deck rebuild·Slide 6 / 14·PricingBefore → after

Before

Why choose us

  • Industry-leading platform
  • Trusted by teams everywhere
  • Flexible pricing options

As sent6 / 14

  • Claim without a number
  • Price before value
  • No next step

After

The half-week your ops lead spends on this costs $184k a quarter.

  • What it costs you today
  • What changes in the next 30 days
  • Decision on the pilot: the 14th

Rebuilt6 / 14

  • Cost first
  • Number on the table
  • Next step named
Illustrative slide. Not a client's deck; the figures are invented to show the format.

04 · Sales training

Covers Closing

Other agencies normally leave you with the fancy funnel. We train your team to make it convert.

Every question that costs you deals, pulled out of your own recorded calls and written up with the answer that works. Then trained, live, until your people can say it.

How it runs

  1. 01

    Your calls

    30 to 50 recorded calls, or a seat on two live ones if nobody records the room.

  2. 02

    The questions ranked

    The ones that keep coming back, ranked by how often they come up and what they cost.

  3. 03

    The playbook

    Each written up twice: the answer that lost the call, quoted with a timestamp, and the answer that works.

  4. 04

    Live sessions

    The team takes the hard questions out loud, and each answer is pulled apart while it is fresh.

  5. 05

    The room

    Public speaking coaching for the people who have to present.

What you get

  • Every recurring question, ranked by how often it comes up and what it costs
  • The answer that loses it, quoted from your own calls with a timestamp, and the answer that works
  • A note on each answer: where it conceded, where the cost got skipped, where the ask came early
  • A note on the speaking: pace, filler, and what to do with the silence after a hard question

Where the answers come from

Call 23 / 41·Discovery·31:07Outcome: lost, price
  1. 14:22

    ProspectWe've got a guy who sort of does this for us already.

    QuestionPlaybook 02

  2. 14:31

    RepTotally, and we can definitely work alongside that.

    Weak answerAgreed with, never explored

  3. 22:05

    ProspectWhat does something like this usually cost?

    QuestionPlaybook 01

  4. 22:09

    RepIt depends on scope, but roughly…

    Weak answerPrice before the cost is named

  5. 29:48

    RepI'll put a proposal together and send it through.

    LostNo next step booked

Illustrative excerpt. Not a client's call.

Start smaller if you would rather: five calls, or a seat on two live ones, and the three questions costing you the most come back written up. The fee comes off the playbook in full.

Questions

What buyers ask before they book.

Where do the inbound enquiries come from?

From being found. Lead generation runs two ways at once and inbound is one of them: search, AI engine optimisation so that ChatGPT, Perplexity and Google's AI answers name you when a buyer asks them, the business profile, and Q&A content written to be quoted. Enquiries arrive without being chased, and the nurturing that follows is written to read as a person, so a lead that replies is not lost between the reply and the calendar.

What does the audit actually produce?

The pipeline walked stage by stage, where it leaks and what falls out, with a number against each leak. That number sets the order of the work. After the fixes the same walk-through runs again, so the change is shown rather than claimed.

What changes when you rebuild a deck?

The running order first: the cost of doing nothing lands before the ask, not after it. Then every slide is cut back to one claim and the number behind it, redesigned so the argument survives being read with nobody in the room, and the last slide names the next step. The same argument goes out as launch and UGC content, so it is made outside the meeting as well.

Do we have to record our calls?

No. Sales training is written from 30 to 50 recorded calls where they exist, and where nobody records the room, from a seat on two live ones. The read is the smaller version of the same thing: five calls, or two live ones.

What if it does not work?

You will know, because the same walk-through that found the leaks runs again after the fixes. Each leak is costed before any work starts, so the order is set by what it is worth rather than by taste, and the change is shown rather than claimed.

Who does the work?

Our team. Previously investment bankers at UBS and Deutsche Bank. Antler AUS 16 cohort. Your details stay with the team.

What happens next

Work with us.

Thirty minutes with our team, shown in your time zone. The call starts with which line of work you came for.

Loading the calendar. If it stays blank, open it at cal.com.

Prefer email? hello@gatsby.company. Your details stay with the team.